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5 Amazing Benefits of Public Relations Measurement
By Queen Nwabueze To this straight-to-the-point question: Is it really important to measure public relations effectiveness? The answer is: Very yes! You must be able […]
Smart reasons you should measure your PR effectiveness
By Queen Nwabueze Seek the best PR measurement service, Lagos Nigeria has got to offer? BrandImpact Consulting is the top PR measurement company you can get […]
Don’t write your PR plan without professional stakeholder research
By Queen Nwabueze In generating a strategic public relations plan, determining your audience is easier said than done. If you are a public relations professional, […]
How Covid-19 Affected the Relationship Between Public Relations and Media Platforms
The two-month study analysed 624 editions of 12 publications in March and April 2020. Newspapers used in the research include BusinessDay, Daily Independent, Daily Sun, […]
Communication Outcomes Research
Every brand that communicates with stakeholders has a responsibility to evaluate the impact of communications activities on the stakeholders. We help brands measure and evaluate […]
Brand Audit & Perception Survey
We help organisations bridge reputation and perception gaps between inside-out and outside-in perspectives, to reveal the true state of the brands in the eyes of […]
Formative Research
Our formative research is designed to help marketing communications managers understand success determinants for a communication campaign from the planning stage. We probe audience behaviours […]
Media Monitoring & Measurement
We provide monthly, quarterly and yearly media monitoring, measurement and evaluation for organisations, covering print, electronic and digital platforms. Our reports adopt a rigorous content […]
Predictive Analysis
We analyse historical data and turn trends into insights for the future. We pay keen attention to what has happened, consistently strive for a deeper […]