By Queen Nwabueze To this straight-to-the-point question: Is it really important to measure public relations effectiveness? The answer is: Very yes! You must be able […]
Smart reasons you should measure your PR effectiveness
By Queen Nwabueze Seek the best PR measurement service, Lagos Nigeria has got to offer? BrandImpact Consulting is the top PR measurement company you can get […]
Don’t write your PR plan without professional stakeholder research
By Queen Nwabueze In generating a strategic public relations plan, determining your audience is easier said than done. If you are a public relations professional, […]
How Covid-19 Affected the Relationship Between Public Relations and Media Platforms
The two-month study analysed 624 editions of 12 publications in March and April 2020. Newspapers used in the research include BusinessDay, Daily Independent, Daily Sun, […]