Every brand that communicates with stakeholders has a responsibility to evaluate the impact of communications activities on the stakeholders. We help brands measure and evaluate the influence of communications on their target audiences, how it shapes people’s perception of the brand, the effects of communications on corporate goals as well as return on investment for communications efforts.
We undertake quantitative and qualitative communication outcomes surveys to evaluate the impact of communication activities and campaigns on brands. With a combination of humans and technology, we ask the WHAT, WHY, WHEN, WHERE, WHO and HOW questions among a representative sample size to reduce the margin of error to as low as 1%.