By Queen Nwabueze

Seek the best PR measurement service, Lagos Nigeria has got to offer? BrandImpact Consulting is the top PR measurement company you can get around town. Kindly permit this bluntness from this outset.  This is because the effectiveness of your public relations needs to be measured or evaluated every step of the way if only to justify the budget.

Already, many public relations professionals in Nigeria have accepted that PR measurement is a key part of their job. Of course, they needed to rationalize the bank alerts they get every month. But there’s a challenge. Often times, what these PR managers merely look at are the outputs, such as media mentions, SHARES, and FOLLOWING online as well as other volume-based metrics. But do you blame them? They are not experts. In the world of real data science, it is the outcomes that truly matter – the task which the in-house PR officer finds herculean.

So sorry but measuring PR effectiveness of a given campaign or programme is beyond these vain metrics. The realities of the industry are truer by the day: That you’re a PR officer or manager does not in any way make you insights and analytics person and even vice versa.

It is high time employers began to use the PR measurement services like BrandImpact Consulting for all their PR and communications measurements and evaluations. Truth prevails, you can’t go wrong with a PR measurement service. You need to demonstrate your campaign success or failure if only to determine whether you would continue to spend company scarce resources or not.

At BrandImpact Consulting, we get this question all the time: Who needs to evaluate all communications activities? And our answer has always been the same. Every brand! Every business!! In fact, once you undertake any form of public relations or communications activity, then PR measurement service must come in to prove the worth. Do you have stakeholders to whom you must pay some allegiance of some sort to keep your business going? You need to feel their pulses from time to time.

Understandably, you don’t have the analytics might as a company not even in your PR unit. But that’s why you have PR measurement services like BrandImpact Consulting. On your behalf, the PR measurement service would undertake both the quantitative and qualitative communication outcomes so you don’t have to bug your PR head to justify his budget. It’s not truly his job. Besides, it has always been highly recommended that only independent PR measurement consultancy measure effectiveness just so the results would be unbiased.

BrandImpact Consulting has got the relevant combination of human and technological resources for the job. How they go about it? Simple! The team of professionals asks the WHAT, WHY, WHEN, WHERE, WHO, and HOW within a representative sample size. That way, the margin of error would be drastically reduced to as low as 1%. This should make your day. Cool?

Now go ahead. Measure your PR effectiveness today. But more important, engage the services of BrandImpact Consulting – the consultancy with the knowhow.

https://www.linkedin.com/pulse/smart-reasons-you-should-measure-your-pr-public-relations-/