About us
Created to bridge the measurement gap
BrandImpact Consulting is a full-scale media and public relations measurement and research consultancy, created out of the need to bridge communications measurement and evaluation challenges in the industry.
Our dream is to be a go-to firm for private and public institutions seeking data-driven, actionable intelligence to make smarter decisions and achieve better results.
Who we are
We are a team of young, enthusiastic and inquisitive professionals who provide qualitative and quantitative answers to our clients’ media and communications measurement and evaluation challenges. Our driving principle is: “Just ask, we find answers.”
We are critical thinkers, analysts and researchers who draw insight from large amounts of data to help clients design better strategies. Organisations rely on us for research-driven insight to make more strategic, better-informed decisions.
Our approach
A combination of human and technology. Our approach blends human and artificial intelligence to create synergy between big data and thick data, using best-practice standards, to help brands reveal the big picture hidden in raw data.
Brands need to sense their environment for actionable intelligence and then engage stakeholders based on the insight. Our approach covers all aspects of the measurement cycle: from inputs to outputs, outtakes and outcomes, so the real impact of communications on the business is gauged.
We work with clients to design SMART objectives that align with overall corporate goals, and then create must-have, nice-to-have and custom metrics (where necessary) for each communication campaign.
Just ask, we find answers
Start with a conversation about what you need to know.