Insights
Thinking on PR measurement, stakeholder research and communication outcomes.
PR measurement · 2 Jul 2020 · 2 min read
5 Amazing Benefits of Public Relations Measurement
Five practical benefits of measuring output, outtakes and outcomes of your PR campaigns.
Read the articlePR measurement28 Jun 20203 min read
Smart reasons you should measure your PR effectiveness
Outputs are not outcomes. Why every brand that communicates should measure what its communication achieves.
PR measurement28 Jun 20203 min read
Don’t write your PR plan without professional stakeholder research
Knowing exactly who a campaign is for is harder than it looks. Why stakeholder research should come before the plan.
Research14 Jun 20202 min read
How Covid-19 Affected the Relationship Between Public Relations and Media Platforms
A two-month study of 624 newspaper editions shows how the pandemic changed the volume and content of PR in the Nigerian press.