Frequently asked questions

PR measurement is the practice of evaluating what your communication activities produce: outputs (what you published), outtakes (what the audience understood or felt) and outcomes (what the audience did and what changed for the organisation).

Any organisation that communicates with stakeholders and spends money doing so. Measurement shows what worked, what did not, and where to put the next naira.

We use representative samples and our outcomes surveys are designed to reduce the margin of error to as low as 1%. The exact figure for your project depends on the population and sample size, which we agree with you in writing.

Print, electronic and digital platforms, reported monthly, quarterly or yearly and benchmarked against competitors.

Book a consultation or send us a message. We start by understanding your objectives, then agree what to measure and how.